Design of the Fifties in Croatia
This book presents a systematic and integrated survey of he design of the fifties in Croatia in a cross section of parallel tendencies in different creative expressions, from product design to applied art.
The focus of the analysis is on the distinctiveness of the phenomenon of Croatian design production in the fifties, and on the interpretation of the key achievements and essential phenomena founded on a contemporary manner of seeing this episode, an integral segment of the European context from the perspective of a historical shift.
Design of the fifties in Croatia is evaluated and contextualised in a cultural framework with respect to the characteristic topics, problems and theses, in order to draw attention to the continuity of tradition and the topicality of Modernism, as well as the contribution of fifties design to the reinterpretation of the avant-garde, including the historical treatment of some design oeuvres, theorists and critics whose work set its stamp on the fifties in Croatia.
The theoretical framework consists of manifestoes and programmes, the relation between design and ideology, the impact of the psychology of form, existential philosophies, science and the reciprocal impacts of given media.
The book is based on lengthy original research and most of the information and illustrations are published for the first time.
Separate units consist of documentation about the Applied Arts Academy and the complete set of polemics about the Ritz Bar.
Problems and methods: from ideology to strategy for social development
The Academy for Applied Art, Zagreb, 1949-1955
Institutional Forms of the Promotion of Design
Towards a Synthesis of Design and Environment
The Artistic Architecture Department at the Academy of Fine Arts
Documents: Ritz Bar
shop, Decorative arts & Design, Monographies, Foreign languages