With his inimitable style and unique view of architecture and design in the international urban milieu, Dutch architect Rem Koolhaas presents his theories and designs for Prada stores in New York, Los Angeles, San Francisco, and Tokyo.
After musing over ideas about branding, expansion, tourism, and work-space, Koolhaas launches into the specifics of his plans for the stores, including an exploration of the expanded and architecturally integrated role of information technology.
With each store presented in a discrete section full of maps, photographs, digital imaging, collages, and models, Koolhaas's complex working methods and thought processes are revealed layer by layer.
FONDAZIONE PRADA EDIZIONE
shop, Urbanism & Cities, Equipment buildings, Foreign languages