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Exhibitions Displays in Detail

Exhibitions Displays in Detail

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.

Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

BIRKÄUSER PUBLISHER


ISBN/EAN
9783764399559
Format
235 x 302
Année
2009
Pages
176
  • 80 €

Quantité



Catégories : boutique, Urbanisme & Villes, Equipements, Foreign languages,